A Luxury Perfume Brand Brought to Life Through Digital Storytelling and Sensory Design

Il Viaggio is a new perfume brand founded by a group of friends who set out to create refined, artisanal, internationally appealing fragrances. The client came to Digital Bunch through a referral with a simple goal. They wanted a website to present the fragrances online, with the option to scale into full e-commerce later. The challenge was that the brand had no identity, no strategy, no guidelines, and almost no visual assets. The only fixed element was the logo. In just three weeks, Digital Bunch turned Il Viaggio from a product without a narrative into a luxury brand experience through storytelling, sensory design, custom development, and a hybrid 3D and AI visual production pipeline.

We built an entire digital ecosystem from scratch. With no brand materials and no imagery, our team crafted a refined visual identity, developed a narrative framework for each fragrance, produced all product images internally using 3D and AI, and designed a minimal, elegant website that communicates the essence of the brand. The final result exceeded the client’s expectations. Immediately after the launch, he commissioned Digital Bunch to design and develop the full e-commerce platform.

We understood from the beginning that Il Viaggio did not simply need a website. The brand needed a digital identity capable of expressing elegance, craftsmanship, and the sensory depth that defines each fragrance. With only a logo and the bottles available, our team had to build everything from the ground up. We went deeper than visual design and focused on understanding the essence of the brand, the philosophy behind every scent, and the emotional experience the founders wanted to evoke.

Through close collaboration with the owner, who relied almost entirely on our creative direction due to his demanding schedule, we explored the inspiration behind each fragrance and the connection to specific places and memories. These insights guided every creative choice and ensured that the narrative, the imagery, and the user experience felt both luxurious and true to the heart of Il Viaggio.

By managing the entire process in-house, including brand exploration, UX and UI design, copywriting, three dimensional modeling, AI assisted visual production, and custom development, we created a complete and coherent ecosystem built from scratch. This fully integrated workflow allowed us to move quickly, maintain high quality, and deliver a digital presence that significantly elevated the perceived value of the brand. What began as a simple request for a website became the foundation of a sensory universe that will continue to expand as Il Viaggio grows into its upcoming e-commerce platform and future product lines.