Erasmus - Capturing Real Voices for Europe's Education Program

We established a dedicated interview room separate from the main event, giving us full control over lighting, audio, and backdrop. This separation from the busy university environment eliminated distractions and created a calm atmosphere where speakers could focus. The consistent setup meant every testimonial matched visually, creating cohesion across the entire library regardless of when each interview was filmed.

Testimonial videos succeed when speakers forget they're being filmed, so our on-set direction focused on helping participants feel at ease before cameras rolled. We guided framing, eye contact, and pacing without scripting responses, allowing authentic moments to emerge naturally. Each speaker arrived with varying confidence levels on camera but left having delivered their message clearly and with conviction.

Each testimonial was designed from the start to work across multiple platforms and attention spans. Full three-minute interviews deliver the depth needed for YouTube and internal presentations while one-minute social cuts isolate single key messages for platform engagement. This dual structure meant we edited with both formats in mind simultaneously rather than retrofitting content for different channels.

Our custom tracking system organized every video's status, feedback round, and change request across all deliverables in one centralized view. Multiple EC reviewers could follow progress with full clarity, leave comments in context, and see exactly where each video stood in the approval pipeline. This prevented the miscommunication and version confusion that typically derails high-volume projects with multiple stakeholders.