Case Study

A New Landmark for Al-Khobar's Coastline

We brought Roaya's ambitious coastal vision to life through strategic visualization; creating photorealistic renderings that transformed evolving design concepts into compelling presentations for critical stakeholders.

Client:

Roaya

Year:

2025

Industry:

Luxury Real Estate

Services:

Architecture Visualisations

Architecture Design

Real Estate Marketing

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Client:

Roaya

Year:

2025

Industry:

Luxury Real Estate

Services:

Architecture Visualisations

Architecture Design

Real Estate Marketing

Project Outcome

Executive Summary

Roaya, one of the leading Saudi real estate developers, needed compelling architectural visualizations for their ambitious Westin Half Moon Bay Beach Resort & Golf project - a luxury coastal development featuring a hotel, beach club, marina, 12-hole golf course, and several residential components. Working under tight deadlines and navigating evolving masterplan requirements, we delivered three photorealistic renderings that successfully captured the project's scale and sophistication for stakeholder presentations.

Project Outcome

Digital Bunch Solution

We created a comprehensive visualization suite that brought Roaya's vision to life through strategic camera placement and meticulous attention to Saudi coastal aesthetics. Our iterative approach allowed us to adapt quickly to masterplan changes while maintaining quality standards. Through close collaboration with Roaya's design team, we developed renderings that balanced architectural accuracy with the emotional impact needed to secure management approval and drive investment interest.

Roaya needed visualizations that could communicate the scale and luxury of a complex mixed-use development to critical stakeholders

Every ambitious development faces the same challenge: translating technical plans into compelling visuals that stakeholders can instantly understand and investors can emotionally connect with.

Executive Summary

The Westin Half Moon Bay project was in design development, with the masterplan evolving. Roaya needed visualizations to present to management and partners, despite the design being a moving target. The challenge was maintaining quality while accommodating design refinements and feedback.

Challenge

The masterplan changed significantly during the project - from the old layout to a new scheme incorporating a golf course, marina, and revised residential components. We received incomplete reference materials, unclear architectural guidelines, and had to work with files that didn't match the latest vision. Each view required multiple camera angle iterations as stakeholders refined their understanding of what story each image needed to tell.

Solution

We established a rapid iteration workflow using Frame.io for real-time feedback, conducted multiple alignment calls to clarify vision, and maintained flexibility in our modeling approach to accommodate changes. Our team worked extended hours to deliver draft options quickly, allowing Roaya's team to make informed decisions before committing to final rendering time. The result: three high-impact renderings delivered in just one week, that successfully communicated the project's scale and luxury positioning.

Our Unique Approach: Adaptability Under Pressure

We knew from the start that Roaya didn't need just three pretty pictures - they needed a strategic visualization partner who could navigate ambiguity and deliver results despite constantly shifting requirements. Our team went beyond standard rendering services to become embedded problem-solvers in their design development process.

Through intensive daily coordination with Project Manager Brian O'Sullivan and Marketing Manager Ousama Al Ali, we gathered insights in real-time and adapted our approach continuously. When the masterplan changed to include a golf course and marina, we didn't restart - we evolved. When camera angles needed complete revision to better showcase specific elements, we provided multiple options within hours, not days.

By managing rapid iterations, maintaining clear communication channels, and staying focused on the ultimate goal - management approval - we created visualizations that evolved alongside the project vision. This agile approach allowed us to move quickly through feedback cycles while maintaining the quality standards expected for luxury developments.

Weronika Romanowska

Operations Manager

The real challenge in visualization is maintaining that quality while the entire project evolves around you. Success comes from staying so deeply connected to the client's vision that you can anticipate needs before they're articulated, adapt to changes without losing momentum, and deliver results that exceed expectations despite compressed timelines. That's when you've moved beyond vendor to true strategic partner.

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Success Factors

Our goal was to deliver visualizations that resonated with decision-makers while remaining flexible enough to accommodate design evolution throughout the process.

Strategic Camera Planning & Iteration

We began by proposing multiple camera options for each required view - aerial masterplan, beach club entrance, and waterfront perspective. Through Frame.io review cycles, we refined angles based on stakeholder feedback, ensuring each view told the right story: the aerial showcased the development's scale and coastal setting, the entrance emphasized architectural sophistication, and the waterfront captured the luxury lifestyle experience.

Real-Time Design Coordination

Working closely with Roaya's architectural team, we adapted to masterplan changes including new golf course integration, marina additions, and residential layout revisions. We maintained daily communication via WhatsApp and scheduled calls, allowing us to clarify architectural details, material selections, and design intent as the project evolved - preventing costly revisions and maintaining forward momentum.

Cultural & Contextual Sensitivity

Understanding Saudi coastal development aesthetics, we carefully calibrated tree density for the golf course (significantly less than Western standards), adjusted beach and promenade treatments to match regional expectations, and incorporated architectural references that resonated with local luxury development standards - ensuring the visualizations felt authentic to their context.

Compressed Timeline Management

Despite a tight one-week delivery schedule complicated by evolving requirements, we prioritized critical decisions first, worked in parallel on multiple views, and provided rapid draft iterations that allowed stakeholders to make informed choices quickly. Extended working hours and proactive communication ensured we maintained quality while meeting deadlines.

Project Outcome

The Roaya project demonstrated our ability to deliver under challenging conditions while maintaining quality standards. What could have been derailed by scope changes and compressed timelines instead became a successful collaboration that gave Roaya the visual assets they needed for critical stakeholder presentations.

Looking Forward: Partnership Beyond the Project

Roaya's project successfully entered management review with visualization assets that clearly communicated the development's vision and scale. The collaborative relationship established during this intensive sprint positioned Digital Bunch as a trusted partner capable of supporting future phases of this ambitious development and other projects in Roaya's portfolio.