Masterplanning Poland's World Horticultural Expo

Chapman Taylor needed to communicate their World Horticultural Expo masterplan for Łódź, Poland to stakeholders and city officials. The challenge was translating a complex urban ecosystem that combined cultural, ecological, commercial, and recreational functions into a clear visual narrative. The visualizations became the key element in presenting this ambitious vision, supporting project communication and decision-making at early strategic stages.

We produced a comprehensive visualization suite covering the entire masterplan scope. The work ranged from large-scale aerial perspectives showing the urban ecosystem to intimate human-scale scenes illustrating how people would experience the spaces. We refined building elements, proposed camera options, tested shadow patterns, and ensured visuals reflected Łódź's cultural context and architectural precision. Each visualization communicated the emotional tone and strategic goals of the project, from celebrating the horticultural theme to capturing its dynamic, future-oriented identity.

Chapman Taylor needed a partner capable of interpreting design intent at a conceptual level beyond executing technical renderings.

Because our team is composed of trained architects, we understood the masterplan beyond surface aesthetics. We grasped the logic behind how cultural venues, ecological zones, commercial spaces, and recreational areas related to each other. This allowed us to anticipate design intentions, identify spatial patterns, and suggest visual strategies that strengthened the presentation.

This architectural fluency meant we could contribute to design development discussions, propose refinements that enhanced the vision, and ensure every visualization decision supported the underlying urban planning principles. We became an extension of the architectural workflow.