Repositioning a Construction Leader for the Digital Age
We repositioned Climamedic from medical facility specialist to full-service general contractor in three months, transforming candidate quality and competitive positioning against international construction giants.
Client:
Climamedic
Year:
2025
Industry:
Construction
Services:
Brand Strategy
Content Strategy
Copywriting
Brand Design
Website Design & Development
Performance Marketing
Client:
Climamedic
Year:
2025
Industry:
Construction
Services:
Brand Strategy
Content Strategy
Copywriting
Brand Design
Website Design & Development
Performance Marketing
Executive Summary
Climamedic, a Polish contractor with 15 years of experience, aimed to compete with firms like Strabag and PORR. Despite securing high-value projects, market perception limited their growth. We refined their brand, developed a new website, and launched Linkedin and Google campaigns, improving candidate quality and market perception.
Digital Bunch Solution
We positioned Climamedic as a general contractor and facility management company that moves faster than larger competitors. The brand identity and website showed both sides: construction projects and facility maintenance. Content highlighted their technical work in BIM, modular construction, and facility management. The site created paths for clients, subcontractors, and job candidates. LinkedIn campaigns reached 500+ followers with 24,000+ impressions. Google Ads targeted construction and facility management searches.
When compared directly, Climamedic competed successfully against international construction giants but couldn't communicate why or attract talent to staff wins. We transformed invisible technical advantages into strategic positioning that solved both.
Mid-sized contractors often possess specialized capabilities that larger competitors can't match, but without strategic positioning and digital presence, those advantages remain invisible in markets where perception determines opportunity.
Understanding what really mattered for Climamedic
Climamedic won contracts against multinational firms, holding NATO AQAP certification. They delivered complex medical facilities but faced challenges in communication and talent acquisition in a market where digital presence mattered.
Challenge
Market perception trapped Climamedic as a medical facility specialist, limiting their appeal for broader construction projects and reducing RFP invitations for diverse work. Their unique value proposition, or the agility of a Polish company with capabilities of an international corporation, wasn't effectively communicated. Complex technical capabilities in BIM, modular construction, and prefabrication remained invisible to potential clients and candidates. International firms with stronger digital presence captured talent despite Climamedic offering more innovative project opportunities. The result was a growth paradox: winning high-value projects but struggling to staff them due to recruitment challenges.
Solution
We redefined Climamedic as a full-service general contractor and facility management company, emphasizing their unique positioning of competing with international firms on large projects while offering unmatched medical specialization. Brand identity retained their existing logo while adding sophisticated design elements, and a comprehensive website showcased technical expertise with clear pathways for clients, subcontractors, and job candidates. Multi-channel campaigns on LinkedIn and Google Ads reinforced expanded positioning while employer branding improved candidate quality.
Our Unique Approach: Domain Expertise Meets Digital Strategy
Climamedic needed a partner who could speak construction fluently, from BIM coordination to prefabricated modular systems. Digital Bunch's construction industry background let us translate technical advantages into narratives that work for clients and construction professionals.
We ran a three-month sprint: discovery and positioning in weeks 1-2, brand identity and website architecture in weeks 3-6, development and content in weeks 7-10, campaign launch and optimization in weeks 11-12. Twenty-four-hour feedback cycles kept momentum without sacrificing quality. Optimization and support continued beyond initial delivery.
Our construction expertise meant we could describe complex technical processes accurately, position BIM as a competitive advantage, show how prefabrication accelerates timelines, and connect technical capabilities to business benefits. The content resonated with clients evaluating contractors and candidates assessing career opportunities.
How We Transform Ideas Into Seamless Experiences
We conducted stakeholder interviews to understand Climamedic's market position, competitive landscape, and business objectives. The specific challenges: competing against international construction giants while addressing talent acquisition needs. This groundwork informed our campaign architecture, conversion tracking setup, and scaling approach.
Weronika Romanowska
Operations Manager
Marketing agencies struggle with construction clients because they can't distinguish BIM from basic CAD or understand why prefabrication matters for timelines. When you lack industry fluency, you can't articulate competitive advantages. Our construction expertise meant we could position Climamedic's technical capabilities as the business differentiators they actually are. Not just list features, but explain why they matter in competitive bidding and talent acquisition.
Do you want to your brand to shine?
Start ProjectOur goal was to reposition Climamedic beyond medical specialist work while solving their talent acquisition challenge through digital presence.
Strategic Repositioning and Brand Evolution
We redefined Climamedic as a contractor and facility management firm with NATO AQAP certification that larger competitors lacked. The tagline "The flexibility of a Polish company with international capabilities" highlighted their agility. We evolved their logo, adding design elements for a distinct identity across proposals, marketing, and recruitment. This repositioning opened new market opportunities while preserving their specialized differentiators.
Content Strategy with Industry Depth
We authored specialized articles on construction innovation, including Total Cost of Ownership analysis for medical facilities and emerging construction technologies. Case studies highlighted construction excellence and operational efficiency across their project portfolio. This content positioned Climamedic as construction technology adopters with freedom to experiment.
Website as Strategic Asset
We built a platform showcasing both construction and facility management capabilities with clear pathways for clients, subcontractors, and job candidates. The site demonstrated expertise in BIM, prefabricated and modular construction, traditional methodologies, and advanced facility management technologies like ICE Battery and ZEUS systems. Dedicated career sections positioned Climamedic for business development and recruitment beyond medical construction divisions.
Multi-Channel Digital Campaigns
LinkedIn campaigns delivered 6-7 monthly posts achieving 500+ construction professionals with 24,000+ boosted impressions. Google Ads launched their first paid search campaign targeting experienced construction professionals and younger engineers interested in BIM and prefabrication. The campaigns increased applications from experienced professionals, enhanced appeal to younger engineers, and reduced time-to-hire. Integrated messaging across channels reinforced capabilities and expanded visibility beyond existing networks.
Climamedic enhanced its technical capabilities by linking recruitment, business development, and brand. This approach improved Google engagement to 66.5% and strengthened its market position against Strabag, PORR, and Warbud.
Looking Forward: Evolving Presence as Capabilities Expand
The initial three-month transformation evolved into ongoing partnership, with Digital Bunch continuing to support Climamedic's digital presence and market positioning as their capabilities grow. The recruitment transformation delivered significantly improved candidate quality, increased applications from experienced professionals, enhanced appeal to younger engineers, and reduced time-to-hire. Market positioning successfully expanded perception beyond medical facilities with increased RFP invitations for diverse projects and enhanced credibility against international firms, clearly articulating the same capabilities with greater flexibility, unmatched medical specialization, and cutting-edge project opportunities for construction professionals.
Our construction expertise positioned Climamedic as a credible alternative to international giants, solving their talent acquisition problem.
Marcin Jakub Gdyra
Sales and Marketing Manager at Climamedic
Digital Bunch created solutions that stand out visually and strategically respond to our brand's needs. The work combined creativity with impressive attention to detail. Dagmara's unconventional thinking and strategic approach mean she anticipates potential difficulties before they arise, ensuring even complex projects run smoothly. I wholeheartedly recommend Digital Bunch to anyone who expects quality, commitment, and results that make a real difference.
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