Case Study

Virtual Product Photography at Scale

We created comprehensive virtual product photography infrastructure for Brown Jordan Group's six-brand portfolio, transforming catalog production from physical logistics into scalable digital asset library supporting ongoing market needs.

Client:

Brown Jordan Group

Year:

2024

Industry:

Furniture Manufacturing

Services:

3D Product Visualization

Catalog Imagery

Environment Photography

Animation

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Client:

Brown Jordan Group

Year:

2024

Industry:

Furniture Manufacturing

Services:

3D Product Visualization

Catalog Imagery

Environment Photography

Animation

Executive Summary

Brown Jordan Group manufactures premium outdoor furniture across six distinctive American brands: Brown Jordan, Tropitone, Castelle, Winston, Texacraft, and Charter. The challenge was creating comprehensive catalog imagery while delivering visual consistency across distinct brand identities and meeting relentless production cycles. We developed systematic virtual photography infrastructure that transformed their visual production from catalog-cycle expense into scalable asset library supporting ongoing market needs.

Digital Bunch Solution

We built a complete 3D asset library using virtual photography that generates infinite product configurations without physical logistics. Systematic pack shot standards and custom lifestyle environments created configurator-ready infrastructure enabling the marketing team to respond to any deployment need without production delays.

Brown Jordan Group needed catalog imagery that could adapt to constant product evolution across multiple brands without traditional photography constraints.

Furniture manufacturers face relentless catalog production cycles as products evolve with new finishes and fabrics. Virtual photography infrastructure creates permanent asset libraries instead of treating each shoot as isolated expense.

Understanding what really mattered for Brown Jordan Group

Brown Jordan Group manages six outdoor furniture brands. Each brand launches new collections seasonally. Existing products receive updated fabric selections. A single sofa might be available in forty-two different configurations.

Challenge

Traditional photography meant scheduling shoots around sample availability. A new fabric colorway required booking another studio session. Lifestyle imagery meant coordinating locations and weather while transporting full furniture sets. The timeline would stretch across months of continuous shooting. Visual consistency across brands with different aesthetic identities added another layer of complexity when multiple photographers work on different shoot days.

Solution

We built 3D models from their product documentation. Some arrived as STP files from engineering teams. Others came as dimensioned PDFs. Several required modeling from photo references. Each model went through accuracy verification with the respective brand team before a single image was rendered. Once approved, those models became permanent assets. A dining table could be photographed from twelve angles in an afternoon. The same sofa could appear in Miami beach house renderings and Chicago rooftop settings without moving anything physical. New fabric options required material file updates, not new photoshoots.

Dagmara Kowalik

CEO & Co-Founder

Brown Jordan Group's photography director brought years of physical production experience. We translated that expertise into virtual workflows by establishing lighting setups that matched their existing studio standards and camera angles that followed their established catalog conventions. The transition preserved their creative process while removing logistical constraints. Their team could brief virtual shoots using the same technical language they'd always used for physical production."

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Success Factors

Our goal was to deliver systematic visual infrastructure that maintains brand consistency across six distinct product lines while enabling infinite product configurations without traditional photography constraints.

Systematic Pack Shot Standards

We developed standardized approach that became the visual language for the entire portfolio. Consistent camera angles showed products from their most informative perspectives. Unified lighting setups rendered materials accurately. Standardized shadow treatment grounded products realistically. Calibrated color accuracy ensured every finish matched physical samples. Every product image was delivered with precise clipping paths, ready for immediate deployment without additional post-production.

Rigorous Quality Assurance Process

Accuracy verification happened before any rendering began. Every 3D model went through detailed review with respective brand teams. Proportions had to match exactly. Material properties needed to read correctly whether showing woven fabric texture or brushed aluminum finish. Details like stitching patterns and hardware placement were scrutinized to ensure virtual products were indistinguishable from physical ones. This collaborative process caught discrepancies early before they could propagate through hundreds of images.

Infinite Configuration Flexibility

Outdoor furniture is inherently configurable with dozens of frame finishes and hundreds of fabric options. Once base models exist, generating additional configurations becomes straightforward. A sofa in fifteen available fabrics requires only material application to existing geometry. Sectional arrangements for different patio sizes use identical models in different arrangements. Marketing teams could request specific configurations for targeted applications without any lead time.

Animation Capabilities Beyond Still Imagery

For Tropitone, we produced animation showcasing Batyline Elios, a high-performance outdoor fabric. Static photography shows what fabric looks like. Animation demonstrates behavior in motion. The animation brought dynamic energy to material specifications, creating emotional impression that resonates more deeply than spec sheets. This content captures attention where static images cannot, particularly in scroll-heavy digital environments.

Project Outcome

Brown Jordan Group had the product quality and brand heritage. What they gained was scalable visual infrastructure responding to market opportunities without production bottlenecks. Marketing teams can now deploy imagery across catalogs, websites, e-commerce platforms, social media, trade shows, and sales presentations from a single asset library.

Looking Forward: Permanent Visual Infrastructure

The 3D models we built function as permanent infrastructure available for future catalogs, animation projects, AR experiences, and product configurator integration. As Brown Jordan Group introduces new collections or updates existing products, the asset library continues delivering value. Virtual photography compressed timelines substantially by eliminating sample shipping logistics, weather dependencies, and scheduling conflicts. When new collections need launch imagery, production can begin as soon as designs are finalized.