Case Study

Wunya House - Elite Buyers Purchase Certainty

Wunya House is an architectural vision for premium Queenstown land. The design reflects the mountain profile with detailed specifications and renderings, turning land into a purchase-ready opportunity.

wunya cover, case study

Client:

Wunya House

Year:

2025

Industry:

Real Estate

Services:

Feasibility Sprint Package

Architectural Concept Design Sprint

Architecture Visualizations

Architectural Animations

Artificial Intelligence

Interactive Real Estate Solutions

Executive Summary

We created Wunya House as a complete architectural vision with photorealistic marketing materials that compress decision timelines by proving what's possible. The design responds to the site's specific saw-tooth mountain profile, captures 360-degree views through 6-meter ceiling heights and floor-to-ceiling glazing, demonstrating exactly what this Queenstown land can become.

Digital Bunch Solution

We delivered a complete architectural vision inspired by Queenstown's landscape. The design includes detailed specifications, photorealistic renderings, AI-powered animations, and comprehensive architectural documentation that let international buyers experience and validate the property without site visits. These materials transform undeveloped land into purchase-ready opportunity by answering every question elite buyers ask before committing.

We conducted feasibility studies, developed the complete design concept, and created photorealistic visualizations that bring the vision to life. These visualizations serve as a powerful tool in achieving Seventh Wave's goal: letting buyers see exactly what this land can become, removing uncertainty and compressing decision timelines that typically stretch across years.

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INSIGHT - INSIGHT - INSIGHT - INSIGHT -

Elite buyers don't commit to potential. They commit to proof. Architecture that sells land before construction starts must answer every question a buyer would ask their own architect, removing uncertainty rather than requiring imagination.

Understanding what really mattered for Seventh Wave London

Queenstown's luxury market features contemporary alpine designs. The Wyuna site offers saw-tooth profiles, stunning vistas, and is part of an exclusive gated community.

Challenge

The design needed to capture what made this site irreplaceable while navigating regulatory requirements in a community where every neighbor's property exceeds $20 million. Generic luxury architecture would waste the site's extraordinary mountain and lake views.

Solution

We designed the single continuous pitched roof to mimic the exact saw-tooth mountain profile visible from the property. The roof's structural system creates 6-meter interior ceiling heights while maintaining the pitched aesthetic required in the community. Floor-to-ceiling glazing reaching 3 meters captures 360-degree views while locally sourced stone embedded into structural floors reinforces site connection.

wunya exterior

Our Unique Approach: Architectural Services from A-Z

We started by studying the exact saw-tooth mountain profile visible from the property. Every design decision stems from this site analysis: the pitched roof mirrors those specific peaks, floor-to-ceiling glazing captures 360-degree views, and locally sourced stone embeds the architecture into the landscape. This ensures the design belongs exclusively to this land.

We refined details most developers skip at the concept stage. Multiple roof iterations and careful specifications demonstrate thoroughness elite buyers expect. Each element had to prove it belonged to this specific site, creating buyer confidence through comprehensive planning rather than requiring imagination.


Close collaboration with Seventh Wave throughout ensured design decisions aligned with their sales strategy. This partnership meant every element served both architectural vision and business objectives: compressing sales cycles, targeting international buyers, and positioning the land as thoroughly planned opportunity.

How We Transform Ideas into Seamless Experiences

wunya Horizontal Magazine Mock-up

We conducted comprehensive feasibility studies establishing the property's development potential, maximum square meterage, and regulatory framework. This groundwork ensured every subsequent design decision worked within real constraints. The pitched roof mirrors the site's saw-tooth mountains, floor-to-ceiling glazing reaching 3 meters captures 360-degree views, and locally sourced stone embedded in structural floors connects the design to Queenstown's landscape.

Arthur Stefenbergs

Arthur Stefenbergs

Sydney Director

Every element ties back to the mountain-inspired concept. When you're designing for elite buyers, details aren't decoration. The roof design, beam supports, interior specifications, each iteration had to prove it belonged to this specific site.

The Business Impact: Removing Barriers Compresses Sales Cycles

Seventh Wave now competes in luxury land sales with a complete story. The typical sales cycle stems from buyers needing to validate feasibility and imagine outcomes. Wunya House removes these barriers through secured approvals, photorealistic renderings, and complete documentation.

In a community of twenty landowners, the project stands apart by proving someone has already solved the hard problems. International buyers can experience the property through AI animations without site visits. Complete architectural documentation gives their advisors technical validation. The design approval from Wyuna Preserve's corporate body demonstrates regulatory acceptance.

wunya business impact
Project Outcome

Seventh Wave needed a repeatable approach that compresses decision cycles while maintaining premium positioning. Architectural thoroughness at the concept stage creates strategic differentiation in markets where sales cycles stretch across years. The comprehensive materials serve ongoing marketing to international buyers, with documentation that satisfies due diligence without restarting feasibility work for each prospect.

Why This Approach Succeeds

Elite property sales succeed when buyers see certainty. Seventh Wave's land had inherent advantages: exclusive community positioning, dramatic natural surroundings, strong regulatory relationships.


We focused on details most developers skip at the concept stage. Multiple roof design iterations. Careful beam support specifications. These details demonstrate thoroughness that elite buyers expect. The research-driven philosophy shows in every element: the pitched roof responds to the saw-tooth profile, floor-to-ceiling glazing captures views that make this site exceptional, locally sourced stone proves the design belongs to Queenstown's landscape.


This specificity creates buyer confidence. Detailed site understanding builds trust. Secured approvals and complete documentation reduce risk. AI animations showing how light moves through spaces help buyers visualize their lives in the property.

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Final Outcome

Wunya House proves that complete architectural storytelling transforms sales dynamics. The land now sells itself through materials that answer every question elite buyers ask before committing.

Tony Greenland

CEO, Founder of Seventh Wave London

I engaged Digital Bunch to redesign our Queenstown property and received a complete design solution that elevated the project. Their team delivered architecture, interiors, and documentation with clear communication. I value partners who balance creative vision with commercial precision. Arthur’s team mastered both, and I recommend them to anyone aiming to enhance their developments.

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