Launching SODA: Sorrento's First Digital Art Festival
How Digital Bunch built the brand, website, and campaign that launched SODA into a sold-out first edition in Sorrento. From a standing start, in three weeks, with 200 attendees from across the world and national television coverage on day one.
Client:
SODA Festival
Year:
2026
Industry:
Events
Client:
SODA Festival
Year:
2026
Industry:
Events
Executive Summary
SODA is a new international digital art festival founded to bring the global creative community to Sorrento in Southern Italy. For its inaugural edition, the founders needed a complete brand and digital presence built from scratch, with a launch window of three weeks. Digital Bunch delivered the full scope: a brand identity rooted in Sorrentine craft tradition, a phased website build, a paid social campaign across Instagram and META, and on-site event support. The result was a sold-out first edition that drew 200 attendees from across the world and earned organic TV coverage on RAI.
Digital Bunch Solution
We built SODA's identity from the ground up, grounding the visual language in intarsio sorrentino, the centuries-old Sorrentine tradition of precise geometric wood inlay. That reference gave the brand something to stand on: a visual system that felt rooted in place while communicating the forward-looking nature of a digital art festival. From that foundation, we designed and launched the website in two phases, ran the paid and social campaign, and supported the team on-site through both days of the event.
SODA needed a beautiful complete brand and digital presence built fast enough to support a first-edition festival launch with no existing audience.
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Launching something new in a crowded cultural landscape means the identity does as much work as the programming. Audiences commit to events they can recognize and trust before they've attended them.
Understanding what really mattered for SODA Festival
SODA had no visual identity and no precedent to draw from. The brand needed to communicate digital creativity while feeling genuinely rooted in Sorrento.
Challenge
SODA had no visual language, no color palette, and no reference point. The identity had to feel specific to Sorrento without leaning on the obvious clichés of the Amalfi Coast.
Solution
We developed the brand around Intarsio Sorrentino, the traditional Sorrentine craft of geometric wood inlay. The geometric logic of that craft translated directly into a pixel-based visual system, producing an identity that felt local in origin and contemporary in execution.
Our Unique Approach: One Team, Every Layer
SODA didn't need separate specialists handing off to each other under pressure. It needed one team that could move across branding, web, campaign, and event production without losing coherence. That's what we provided, a single point of ownership from the first brand decision to the final day of the event.
The brand work informed the website, and the website informed the campaign. That continuity gave SODA a consistent identity at launch, without the friction that comes from multiple agencies working in parallel on a compressed timeline.
The three-week window forced a level of discipline that longer projects rarely demand. We prioritized what had to exist before the launch, built it, then expanded. The phased approach meant SODA was live and selling tickets before the full site was complete, without compromising the quality of what the audience first encountered.
How We Transform Ideas Into Seamless Experiences
Before any design work began, we mapped what SODA needed to be in the market: the first international digital art festival in Southern Italy, positioned to attract a global creative audience to a location with deep cultural resonance. That strategic foundation informed every decision that followed, from the brand references we pursued to the campaign audiences we targeted.
Ania Szustak
Project Manager
A project like SODA moves fast across everything at once. What made it manageable was having a team that understood the brief well enough to act without waiting. By the time the event happened, it felt like something that had been in the works for years.
Do you want your brand to shine?
Start ProjectA project like SODA moves fast across everything at once. What made it manageable was having a team that understood the brief well enough to act without waiting. By the time the event happened, it felt like something that had been in the works for years.
Brand Rooted in Place
The Intarsio Sorrentino reference gave the brand a foundation that generic festival identities don't have. By deriving the visual system from a specific local craft, the identity had a coherent origin that communicated authenticity without relying on cliché. The geometric logic of the wood inlay tradition translated into a pixel-based design language that worked across every touchpoint; logo, website, social content, and on-site materials, giving SODA a visual consistency that made it feel established from day one.
Phased Website Delivery
Launching in two stages meant SODA was live and selling tickets within the first week, while the complete digital experience was built in parallel. The first phase captured early interest and opened the booking flow. The second phase, delivered within two weeks, brought the full site online with speaker profiles, the festival agenda, partner listings, and the brand story. Neither the speed of the launch nor the quality of the final site was compromised.
Paid Campaign Execution
The META and Instagram campaign targeted creative professionals and digital art audiences with content that aligned to the festival's visual identity and communicated the strength of the speaker lineup. The campaign was structured around conversion, moving audiences from awareness to ticket purchase with a clear and consistent message. It achieved what it was built to do: tickets sold out before the event date.
On-Site Coordination
Having the same team that built the brand also run the event logistics meant there was no gap between what the audience expected and what they experienced on arrival. Our event division managed AV, coordination, and logistics across both days at Teatro Tasso, keeping the programme on schedule and ensuring the on-site environment matched the quality of the digital presence we had built.
SODA's first edition sold out, attracting 200 attendees globally and gaining organic TV coverage on RAI3 Campania. These outcomes prove the concept, establishing SODA as a credible presence in the international digital art calendar.
Looking Forward: A First Edition Built to Be Repeated
SODA is now an established event with a brand, an audience, and a digital infrastructure that supports future editions directly. The identity system, website, and campaign approach built for the first edition scale without rebuilding. Digital Bunch remains the partner positioned to grow it.
A sold-out first edition, 200 international attendees, and national television coverage, all delivered in three weeks from a standing start.
Matteo Venazio
Co-founder, SODA Festival
We came to Digital Bunch with an idea and a deadline. What they built gave SODA an identity that felt established from day one. The first edition sold out, RAI3 Campania showed up without us asking, and the audience came from across the world. That's exactly what we were hoping to achieve.
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