Turning Code Compliance Group's Process Into a Well-Crafted Story

Code Compliance Group is an Australian code compliance consultancy that uses AI technology and 3D model assessments to identify regulatory issues before they reach construction. Their service spans seven stages of the project lifecycle, from feasibility concept through to post-occupancy monitoring. Despite the depth of their capability, the way it was being communicated meant clients were consistently engaging them after the costly decisions had already been made. Digital Bunch was commissioned to redesign the website from the ground up, building a structured visual platform that speaks directly to the architects, developers, and project managers who commission compliance services, and makes the case for early engagement at every stage.

The centrepiece of the redesign is a scroll-triggered animation sequence built around CCG's full seven-stage project lifecycle. Each stage unfolds in Revit-style 3D, using red-to-green compliance transitions to show how issues are identified and resolved before they reach construction. The website is structured around how architects, developers, and project managers actually run projects, so when they land on it, they can see exactly where CCG fits and when to bring them in.

Compliance consultants are brought in too late because their websites explain services rather than consequences. Every element of this site was shaped by how CCG's target audience navigates information and makes decisions, with the seven-stage scroll sequence built so that an architect or developer could move through the full project lifecycle and see exactly where CCG fits, what problems they prevent, and what it costs to skip them.

The animations were designed as commercial arguments. A balcony defect invisible in a 2D drawing but unmistakable in 3D. A single fire seal defect at Level 1 multiplying across twenty floors above. Stage 7 was framed as the outcome to avoid, with cost escalation visualisations making the risk concrete. The red-to-green transition system gives every stage the same visual logic, so the cumulative message lands regardless of where a visitor enters the site.

We also introduced a Henry avatar representing the CCG expert, who guides visitors through the lifecycle journey and reinforces the consultancy's positioning as a collaborative partner embedded in the project, not a vendor brought in at the end.