When the Story Comes Before the Product
A fully animated 60-second launch film for a luxury automotive shade brand entering the Saudi market, built entirely in Unreal Engine before a single commercial installation existed.
Client:
Faye Shade
Year:
2026
Industry:
Technology
Services:
Creative Strategy
Script & Copywriting
3D Animation
Unreal Engine Production
AI Lifestyle Integration
Voiceover Production
Client:
Faye Shade
Year:
2026
Industry:
Technology
Services:
Creative Strategy
Script & Copywriting
3D Animation
Unreal Engine Production
AI Lifestyle Integration
Voiceover Production
Executive Summary
Fay Shade is a Riyadh-based manufacturer of patented smart automotive shades: foldable, proximity-activated systems engineered for luxury residential and commercial environments. Preparing for its public launch, the brand needed a hero film that could establish its visual presence in premium settings before a single commercial installation had taken place. We produced a fully animated 60-second launch film, scripted in Arabic with professional voiceover, built entirely in Unreal Engine, and integrated with AI-generated lifestyle imagery. Opening on KAFD and moving through a sequence of luxury environments, the film closes at dusk as the shade draws closed over a parked vehicle and Fay Shade's tagline appears on screen: "The everyday luxury you deserve."
Digital Bunch Solution
We took responsibility for the full creative and technical production of Fay Shade's launch film, from script and voiceover through to environment construction, product animation, and final delivery. Working across a five-week pipeline, we built photorealistic Unreal Engine environments from scratch, modeled the Lucid Air electric vehicle for use across scenes, and integrated AI-generated lifestyle imagery to populate the human moments the animation required.
Fay Shade needed a launch film that could make the case for a premium product in premium settings, before those settings existed in reality.
When a product enters the market without a physical presence in its target environments, visual production is the only way to establish belonging. Waiting for real installations before building brand credibility hands the first-mover window to the competition.
Understanding what really mattered for Fay Shades
Fay Shade's product was ready for the market before the market had any visual record of it. Every environment the brand needed to appear in had to be constructed rather than captured, and the production had to hold to the same standard as the luxury settings it was depicting.
Challenge
The central difficulty was one of context. Fay Shade's product is designed for settings that carry a particular visual weight: hotel forecourts, executive parking facilities, and high-end residential approaches. At the point of the brief, none of those placements existed. There was no location to film in, no vehicle fleet to work with, and no established visual record of the product in the world it was entering. Every environment, every surface, and every human detail had to be constructed from nothing, and the result had to read as real.
Solution
We built the film's world inside Unreal Engine, constructing each environment as a photorealistic 3D scene: a Riyadh skyline sequence anchored on the King Abdullah Financial District, followed by an executive workspace approach, a hotel forecourt, and a dusk resort exterior. The Lucid Air was modeled to serve as the consistent vehicle across scenes, giving the product a luxury automotive pairing without requiring a real-world asset. AI-generated lifestyle imagery populated each scene at the human scale, the detail that pure 3D environments tend to lack. The Arabic script was written to carry the same emotional register as the imagery and delivered by a professional voiceover artist. The film closes on the shade folding down over the vehicle as the light fades, landing on the tagline.
Our Unique Approach: Building the World First
Producing this film in Unreal Engine was not the default choice for a launch video, and it was not the easy one. Unreal Engine is a real-time rendering environment built for interactive output. Repurposing it for cinematic production requires a different discipline: lighting must hold across camera moves without the interactive feedback loop the engine is designed around, and environments must be built to a density that reads correctly at the specific focal lengths the animation demands. The asset pipeline, particularly for a product as mechanically specific as a retractable automotive shade, required engineering precision at the modeling stage before any creative direction could begin.
The integration of AI-generated lifestyle imagery introduced a further layer of complexity. The challenge was not generating images but making them sit coherently inside photorealistic 3D environments produced at a different scale and under different lighting conditions. Every AI element required significant post-processing work to hold in frame.
This pipeline was chosen because it gave us complete control over a production that had no real-world reference points to fall back on. When the environments don't exist, you build them. When the installations have no physical record, you model them with the precision the product's engineering drawings provide. The five-week timeline from brief to delivery left no room for the contingencies that come with location-dependent production.
How We Transform Ideas Into Seamless Experiences
Before any environment was built, we defined the film's visual direction through a Ripomatic: a reference cut assembled from existing footage that established the pacing, tone, and aesthetic register the final film needed to hit. This became the production bible, aligning the client and the team on what "quiet luxury" meant in practice before a single asset was created.
Kasia Świerczewska
Head of Production
Building luxury environments in Unreal Engine for a product that had never been installed anywhere means every decision has to be deliberate. There's no location to fall back on, no real reference to pull from. You're making the world from scratch, and it has to be convincing enough that no one asks where you filmed it.
Let your brand shine.
Fay Shade needed to enter the luxury market with a visual presence that matched its ambitions, before a single installation could provide one.
Ripomatic as Creative Foundation
Before a single environment was built, we developed a Ripomatic: a reference film assembled from existing footage to define the visual register, pacing, and emotional tone the final video needed to achieve. This became the shared language between the creative and technical teams, and the benchmark against which every production decision was measured. Sharing it with the client at the end of week one aligned expectations before the heaviest production work began.
Precision Product Modeling
The Fay Shade FS42-001 is a mechanically specific product: a single-pole, foldable automotive shade with a mechanical arm mechanism and electronic control system. Modeling it accurately to cinematic standards was a prerequisite for everything else the film required. At this stage of the brand's life, the model was the product's only visual representation in the world. Inaccuracies would have undermined the technical credibility Fay Shade needed to establish with the luxury partners the film was built to reach.
Unreal Engine Pipeline for Cinematic Output
Building photorealistic environments in Unreal Engine for film rather than interactive use required calibrating the pipeline differently than a standard architectural visualization. Scene density, lighting logic, and camera behavior all had to be managed for a non-interactive output across multiple distinct environments, within a five-week window that allowed no time for environments to be rebuilt once construction had begun.
AI Integration at Production Scale
AI-generated lifestyle imagery addressed a specific gap: photorealistic 3D environments establish space but benefit from human presence to communicate scale and emotional context. AI generation provided that presence without the scheduling complexity of a live-action shoot. Making those elements read as part of the same film required a considered compositing process for each shot where they appeared.
Fay Shade launched with a hero film that showcased its visual presence before installations began. This film is key for discussions with automotive brands, luxury venues, and government stakeholders, where a strong visual presentation is essential.
Looking Forward: When Reality Follows
The film was built to function beyond launch. As installations accumulate in hotel forecourts, executive parking facilities, and premium residential developments, the visual language and production standard established here provides the foundation for a content library that will grow alongside the brand's physical footprint.
A fully animated 60-second launch film that placed Fay Shade's product credibly inside the luxury environments it was built to serve.
Read more about our work
Automotive CGI
Art Direction
3D Product Visualization
1/10
Revolutionizing luxury automotive launches with Unreal Engine's real-time visualization
We leverage Unreal Engine to revolutionize luxury automotive marketing with real-time cinematic visualizations and animations.
Automotive CGI
Art Direction
3D Product Visualization
Revolutionizing luxury automotive launches with Unreal Engine's real-time visualization
Brand Strategy
Architecture Visualizations
Architectural Animations
2/10
Dubai's Tiger Sky Tower - Enabling global sales for a skyscraper through photorealistic visualizations
We created cinematic visualizations that transformed Tiger Sky Tower from a Dubai luxury development into an iconic lifestyle brand, accelerating international sales.
Brand Strategy
Architecture Visualizations
Architectural Animations
Dubai's Tiger Sky Tower - Enabling global sales for a skyscraper through photorealistic visualizations
Brand Identity
3D Animations
UX Design
3/10
Premier Charity Open 2025 - Strategic digital design for a charity golf tournament launch
We designed Premier's Charity Open 2025 digital experience from brand identity to immersive 3D web animation, establishing immediate credibility for their inaugural charity golf tournament and converting industry interest into confirmed participation.
Brand Identity
3D Animations
UX Design
Premier Charity Open 2025 - Strategic digital design for a charity golf tournament launch
Feasibility Sprint Package
Architectural Concept Design Sprint
Architecture Visualizations
4/10
Wunya House - How we made this house land into a complete architectural vision for elite buyers
Wunya House is an architectural vision for premium Queenstown land. The design reflects the mountain profile with detailed specifications and renderings, turning land into a purchase-ready opportunity.
Feasibility Sprint Package
Architectural Concept Design Sprint
Architecture Visualizations
Wunya House - How we made this house land into a complete architectural vision for elite buyers
UX Research
UI Design
UX Design
5/10
Your Next Home - Building immersive 360° real estate platform that reduced time-to-contract by 31% and increased qualified inquiries by 49%
Our clients asked us for real estate experiences that would improve their sales. We delivered an immersive 360° platform that transforms static listings into global engagement experiences.
UX Research
UI Design
UX Design
Your Next Home - Building immersive 360° real estate platform that reduced time-to-contract by 31% and increased qualified inquiries by 49%
Website Design & Development
3D Animation
Motion Design
6/10
Turning Code Compliance Group's Process Into a Well-Crafted Story
Most compliance consultancies get called in too late. By the time they are engaged, the costly problems have already been designed in. CCG wanted to change that. So we rebuilt how they present their value, from the ground up, using visual storytelling that speaks directly to architects, developers, and project managers in the language they already use.
Website Design & Development
3D Animation
Motion Design
Turning Code Compliance Group's Process Into a Well-Crafted Story
Brand Strategy
Brand Identity
Content Strategy
7/10
Tamam - Transforming Saudi fintech from traditional lending stigma to financial empowerment through cultural intelligence
We rebranded Tamam as a modern fintech enabling life goals for Saudi Arabia’s young, digital generation. Meet your new, trusted financial helper who can support you with some extra cash.
Brand Strategy
Brand Identity
Content Strategy
Tamam - Transforming Saudi fintech from traditional lending stigma to financial empowerment through cultural intelligence
Architecture Visualizations
Architectural Design
8/10
Chapman Taylor - Translating a multi-function masterplan into clear visual narrative for stakeholders
We delivered over 20 architectural visualizations for Chapman Taylor's World Horticultural Expo masterplan, translating a complex urban ecosystem into a clear visual narrative. Through collaborative design workshops, we helped communicate how cultural, ecological, commercial, and recreational functions integrate into one cohesive development vision.
Architecture Visualizations
Architectural Design
Chapman Taylor - Translating a multi-function masterplan into clear visual narrative for stakeholders
.png?width=746&quality=85&format=webp)
3D Product Visualization
Catalog Imagery
Environment Photography
9/10
Brown Jordan Group - How we created 3,000 product images for BJG by building 3D furniture models
We created comprehensive virtual product photography infrastructure for Brown Jordan Group's six-brand portfolio, transforming catalog production from physical logistics into scalable digital asset library supporting ongoing market needs.
3D Product Visualization
Catalog Imagery
Environment Photography
Brown Jordan Group - How we created 3,000 product images for BJG by building 3D furniture models
%20(1).png?width=1510&quality=85&format=webp)
3D Animation
Product Visualization
Marketing Imagery
10/10
XAL - Matching manufacturing precision through photorealistic product visualization
We delivered photorealistic animation and imagery that showcased XAL's MTA office lighting range across realistic environments, giving their sales team versatile marketing assets for engaging architects and specifiers internationally.
3D Animation
Product Visualization
Marketing Imagery
XAL - Matching manufacturing precision through photorealistic product visualization
1/10