Question 1

What makes your UX design approach different from agencies that just “make screens”?

Accepted Answer

We treat UX design as applied behavioral research, grounding every decision in what users actually do—not just what they say. Using contextual inquiry, usability testing, analytics, and journey mapping, we uncover real friction points and design solutions that solve the underlying problem rather than adding cosmetic changes. This evidence-based approach prevents wasted effort and ensures the experience aligns with authentic user behavior and context.

Question 2

How do you figure out what users actually need versus what they ask for?

Accepted Answer

We observe real usage through field research and usability testing, then analyze patterns with analytics to separate stated preferences from actual behavior. For example, in the Cortex project we discovered construction teams needed drawing markup on phones at job sites, not desktop document libraries—so the solution focused on mobile context, not expanding desktop features. This kind of insight shapes the entire experience so it’s practical in real-world conditions.

Question 3

What does your UX research and discovery process include?

Accepted Answer

We run a comprehensive discovery that combines interviews, observations, analytics reviews, competitive analysis, and user journey mapping to understand context, emotions, and decision points. From there, we define information architecture and test usability to reveal where people struggle and why. The result is a clear set of evidence-backed priorities that guide design, not guesswork.

Question 4

How do you identify and prioritize pain points in complex experiences?

Accepted Answer

We watch users make decisions under real constraints—like time pressure or fear of choosing wrong—and analyze where friction accumulates. Instead of overwhelming people with exhaustive lists, we design tools that surface critical information at the exact moment it matters, reducing anxiety and accelerating decision-making. Prioritization follows the most impactful behavioral friction first, ensuring measurable improvements in clarity and conversions.

Question 5

What is a “core behavioral insight,” and why does it matter?

Accepted Answer

Each project is anchored around a single core behavioral insight—such as busy professionals needing to understand a new system in under two minutes. That insight dictates hierarchy, interaction patterns, and content density across the experience, so everything reinforces ease and speed. By aligning the design system to one behavior, we avoid scattered features and deliver a coherent, intuitive flow.

Question 6

Can you walk me through your end-to-end UX design steps?

Accepted Answer

Our evidence-based approach moves through five steps: research and discovery, pain point analysis, core insight definition, solution design and prototyping, and validation and iteration. We prototype flows and UI systems, test them with real users, and refine based on observed outcomes—never assumptions. This structured process builds confidence that the solution is right before investing in full-scale development.

Question 7

How do you make sure we’re solving the right problem before we start?

Accepted Answer

We require initial validation to confirm the actual business need, even if it means recommending a different solution than requested. If you ask for a website, for instance, we’ll verify whether the impact truly comes from a new site or from a branding refresh and copy overhaul that the site should support. This saves time and budget by steering away from misplaced effort and toward what will move the metrics that matter.

Question 8

What does collaboration with your team look like during the project?

Accepted Answer

We run a consultative discovery where we listen carefully, then probe the “why” behind preferences to understand context and constraints. You’ll see the reasoning behind recommendations, with research artifacts like journey maps and usability findings informing decisions. This transparent, iterative collaboration ensures we’re solving the right problems, not just the obvious ones.

Question 9

How do your UX deliverables improve usability and conversions?

Accepted Answer

We craft research-driven user flows, wireframes, and UI systems that make paths to value obvious and reduce cognitive load. Because they’re rooted in behavioral evidence and validated through testing, these deliverables remove friction where it hurts most—leading to clearer experiences and stronger conversion performance. The emphasis is always on clarity, speed to understanding, and context-fit across touchpoints.

Question 10

How do you handle pricing and timelines for UX work?

Accepted Answer

Pricing and timelines are tailored to scope and complexity—guided by the research effort required, the number of user journeys, and the depth of prototyping and validation. We start with discovery to define the right problem and the core behavioral insight, then propose a phased plan so you can see value early while managing risk. This approach aligns investment with impact at each stage, avoiding big-bet builds without evidence.

تصميم تجربة المستخدم

حلول تصميم تجربة المستخدم لدينا

البحث السلوكي والاستكشاف

تحديد نقاط التعثر

الرؤية السلوكية المركزية

رسم رحلة المستخدم

التحقق الأولي الضروري

عملية استكشاف تشاركية

منهجيتنا: تصميم تجربة المستخدم قائم على الأدلة

01

01بحث واستكشاف شامل

بحث واستكشاف شامل

02تحليل نقاط التعثر

تحليل نقاط التعثر

03صياغة الرؤية السلوكية الأساسية

صياغة الرؤية السلوكية الأساسية

04تصميم الحلول والنماذج الأولية

تصميم الحلول والنماذج الأولية

05التحقق والتطوير المستمر

التحقق والتطوير المستمر