Glossary

The digital world is the most dynamically changing one. We stay on top of new tools so you don't have to. Since sharing is caring - here's what we feel is important to know to be able to understand and speak about digital products and campaigns.

What is SEO?What constitutes a brandbook?What is the difference between a 2D and a 3D configurator?What is a competitive landscape?How to switch from traditional to virtual photography?What is platform indexing? What are the 7 Ps of marketing?What is a Product Design Sprint?What is Zero Click Search?What are brand guidelines?What is the difference between UX and UI?What is A/B testing?What is the difference between SEO and SEM?What is an SSL certificate?What are Customer Profiles and Persona?

What are brand guidelines?

When it comes to creating a successful brand, it's essential to have a clear and consistent brand identity. One important tool for achieving this goal is the creation of brand guidelines. But what exactly are brand guidelines, and why are they so important for businesses? In this article, we'll explore the basics of brand guidelines and the key elements that should be included in any comprehensive set of guidelines.

Branding

What is the function of brand guidelines?

Brand guidelines are a set of rules and standards that outline how a brand should be represented across all marketing and communication materials. They provide clear direction on how a brand's name, logo, colors, and other key elements should be used, and help to ensure that the brand's visual and messaging are consistent across all touchpoints.

Illustration generated by The Digital Bunch using Midjourney

What elements should brand guidelines use?

Some key elements that should be included in brand guidelines include:

Logo usage: This includes guidelines for how the logo should be used, including its placement, size, and color options.
Color palette: This includes the specific colors that should be used in all marketing and communication materials, as well as guidelines for how these colors should be combined and used in different contexts.
Typography: This includes the specific typefaces that should be used in all marketing and communication materials, as well as guidelines for how these typefaces should be used in different contexts.
Imagery: This includes guidelines for the types of images that should be used in marketing and communication materials, as well as guidelines for how these images should be used in different contexts.

What are the advantages of creating brand guidelines?

By creating a comprehensive set of brand guidelines, businesses can ensure that their brand is consistently represented across all marketing and communication materials. This, in turn, can help to build a strong and recognizable brand identity, and improve the overall effectiveness of marketing and communication efforts.

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In conclusion, brand guidelines are an essential tool for any business looking to build a successful brand. By outlining clear rules and standards for how a brand should be represented across all touchpoints, businesses can ensure that their brand identity is consistent and recognizable, and that their marketing and communication efforts are effective.

What is the difference between a 2D and a 3D configurator?

In the world of product visualization, configurators are a powerful tool that help businesses showcase their products in a clear and engaging way. However, not all configurators are created equal, and choosing between a 2D and a 3D configurator can be a difficult decision. In this article, we'll take a closer look at both types of configurators and their benefits, to help you make an informed decision.

How to switch from traditional to virtual photography?

Photography has come a long way since its inception. With the advent of digital technology, photographers now have access to a wide range of tools and techniques that were previously unavailable. One such tool is virtual photography, which is taking the industry by storm and providing a more efficient, cost-effective, and versatile alternative to traditional photography.

What is platform indexing?

When it comes to search engine optimization (SEO), it's important to stay on top of the latest trends and developments. One of the latest trends in the world of SEO is platform indexing, a concept that is becoming increasingly important for businesses and websites looking to improve their online visibility. But what exactly is platform indexing, and why is it important? In this article, we'll take a closer look at this concept and explore its implications for businesses and websites.