A Marketing Site Worthy of Saudi Arabia's #1 HR Platform
Jisr is Saudi Arabia's leading HR and finance platform. We partnered with Airnauts to replace their outdated site with a fully bilingual Webflow build spanning Jisr's entire product suite, backed by a geo-targeted SEO architecture and ongoing technical support.
Client:
Jisr
Year:
2023
Industry:
HR
Services:
Client:
Jisr
Year:
2023
Industry:
HR
Services:
Executive Summary
Jisr had built the most widely adopted HR platform in Saudi Arabia, but their marketing site had not kept pace with the product. Digital Bunch and Airnauts rebuilt it from the ground up: a fully bilingual Webflow platform covering Jisr's complete product suite, sector pages, and resource library, extended with a custom development layer, animation-heavy UI, and a dual-language SEO architecture built to perform in both Arabic and English search. Ongoing technical support has kept the site current through Jisr's continued product expansion.
Digital Bunch Solution
We designed, built, and launched a marketing site structured to communicate the full scope of Jisr's platform across two languages, two audiences, and dozens of product and sector pages, built on Webflow with a custom development layer and a bilingual SEO foundation embedded from the start.
Jisr needed a marketing site that held the credibility of Saudi Arabia's most widely adopted HR platform and converted prospective buyers in both Arabic and English.
In software categories shaped by payroll compliance and workforce regulation, buyers assess credibility before they assess features. The marketing site is the moment that assessment happens. For HR platforms in regulatory-heavy markets, a weak first impression costs pipeline before a single demo is ever booked.
Understanding what really mattered for Jisr
Jisr's existing site was the public face of a platform already trusted by thousands of Saudi businesses. Replacing it required full structural replacement with no tolerance for URL breaks or SEO regression during migration.
Challenge
The existing site was architecturally outdated and visually inconsistent with Jisr's standing in the market. Jisr also had an established search presence across Arabic and English that any rebuild had to protect. A complete replacement without careful migration planning carried real risk to both organic rankings and active acquisition flows.
Solution
Working alongside Airnauts, we mapped Jisr's full URL and content architecture before building anything new. The Webflow build ran in parallel with the live site until every page, redirect, and performance benchmark cleared validation. A custom development layer extended Webflow's native CMS to handle bilingual content at Jisr's scale. A post-launch support agreement kept the site current as new product lines were added.
Our Unique Approach: One Site, Two Markets
Jisr's platform is built for Saudi Arabia: government portal integrations, Vision 2030 alignment, and a workforce that operates across Arabic and English. The marketing site needed to carry all of that clearly without becoming two separate products stitched together.
Working alongside Airnauts, we approached the bilingual build as an architecture problem before a design problem. RTL and LTR layouts carry different reading flows and visual hierarchies. The animation system, covering scroll-triggered product reveals, hero sequences, and feature demonstrations, was built to perform consistently across both layout directions, ensuring visitors in either language encountered the same visual quality and spatial coherence.
The guiding principle throughout was that each version of the site had to feel native to its audience, built for it rather than adapted toward it.
How We Transform Ideas Into Seamless Experiences
We began by mapping Jisr's full product suite, sector positioning, and buyer personas across both Arabic and English audiences. Understanding how HR and finance decision-makers in Saudi Arabia evaluate and purchase software informed every structural and content decision that followed, from navigation architecture to the tone of each product page.
Aleksander Stós
CTO & Co-Founder
The real complexity in a bilingual build at this scale is architecture, not content. Arabic and English users navigate differently, and the systems beneath the site have to reflect that from the start. If the second language is treated as an addition, it shows. We built both in parallel from day one. That's the only way to get a result that feels consistent across the whole platform.
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The Business Impact: The Numbers Behind the Platform
The site supports a platform trusted by 4,700+ companies and over 1 million employees across Saudi Arabia, with 15,000+ HR and Finance administrators processing more than 10B SAR in payroll. The $30M Series A raised from Merak Capital in 2023 arrived with a marketing presence capable of supporting Jisr's next stage of growth. The Talent suite launched in 2024 and the Spend suite in 2025 were both brought to market through a site already built to accommodate them.
Our goal was to build a site that served every prospective Jisr customer, regardless of language, sector, or product priority, without asking any of them to navigate around content irrelevant to their situation.
Bilingual Architecture as a Structural Commitment
Arabic and English versions of every page were designed and reviewed as independent deliverables. RTL layout parity was a structural requirement embedded in the build system, ensuring that visual hierarchy and animation timing worked correctly in both directions. No page was considered complete until it passed quality review in both languages.
An Animation System Built for Product Complexity
Scroll-triggered sequences, hero animations, and feature reveals were designed as a unified system across the site. The approach made a dense, multi-suite platform feel navigable and energetic without overwhelming prospective buyers early in their evaluation.
Information Architecture That Respects the Buyer's Starting Point
Jisr's platform addresses distinct buyer personas across multiple sectors. We structured navigation and internal linking to support entry by product and by sector simultaneously, giving each visitor a clear path from landing page to demo request without irrelevant content in the way.
Geo-Targeted SEO as Dual-Channel Infrastructure
Arabic and English SEO were built as independent workstreams with separate keyword targets, landing page hierarchies, and internal linking logic. Region-specific pages targeting Saudi city and sector-level queries created a compounding search presence in both languages, widening Jisr's organic acquisition surface with every piece of content added.
Why This Transformation Succeeded
Jisr came into this project with a clear product vision and the internal discipline to act on it. They provided structured feedback at every stage, made decisions quickly, and trusted the bilingual-first approach without pulling the two language versions in separate directions. A project of this scope only works when the client is as invested in the outcome as the team building it.
On our side, treating this as a single integrated engagement across Digital Bunch and Airnauts made the difference. Brand, UX, copy, development, and SEO were handled under one shared brief by teams working in close coordination. That coherence is visible in the result.
Jisr now has a marketing site that works as hard as the platform it represents. Every product line has a clear home, every sector has a targeted entry point, and the Arabic and English experiences are built to the same standard. The site scales with Jisr's roadmap and holds up under the scrutiny of the buyers it needs to convert.
Looking Forward: Built to Expand
Ongoing technical support has kept the marketing site aligned with Jisr's product roadmap as new suites launch. The Webflow architecture and custom CMS layer were designed for this kind of expansion. New product lines come online without structural rework, and the site's search footprint grows in step with the content it carries.
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