From Masterplan to Motion
How Digital Bunch took an unbuilt Al-Malqa masterplan from vacant land to a trade show-ready concept animation, developing the spatial design and visual world from the ground up.
Client:
Malga Lands
Year:
2026
Industry:
Real Estate & Architecture
Services:
Client:
Malga Lands
Year:
2026
Industry:
Real Estate & Architecture
Services:
Executive Summary
Malga Lands needed a concept animation to present their Al-Malqa mixed-use masterplan at the Future Real Estate Forum in Riyadh. With no completed architecture to work from, Digital Bunch took full creative ownership of the spatial concept: designing the activation of both plots, the skywalk connecting them, and the visual world that brought the development to life. The deliverable was a 90-second animation combining 3D CG, AI imagery, and 2D motion, produced for a trade show audience of investors and industry professionals.
Digital Bunch Solution
We treated this as a design problem before a production one. Our role was to originate the spatial concept before any architecture existed: the building language, the public realm character, the programme logic across both plots, and the visual narrative that held it all together.
Malga Lands needed an animation that could make an unbuilt mixed-use masterplan feel credible and investable to a professional trade show audience.
In concept-stage real estate, the development that attracts investment is the one that communicates potential most convincingly. Visualization at this stage is an argument for what a place could become, and how it earns that argument determines whether the conversation advances.
Understanding what really mattered for Malga Lands
Building a visual world for a development that exists only as a land boundary and a program direction.
Challenge
The two plots in Al-Malqa had no resolved architecture and no confirmed design. The brief called for something premium, cosmopolitan, and mixed-use. With no model to reference, the team had to originate every spatial decision: building form, massing, ground-floor activation, public realm character, and the skywalk connecting both sides of the road. These were not rendering decisions. They were design decisions, and they needed to hold up in front of professional investors at one of the most prominent industry gatherings in Riyadh.
Solution
We developed the full concept from the land brief up. The two plots were conceived as a connected campus, with the skywalk as the defining architectural gesture. Buildings were massed to read as premium and low-rise, with an active ground-floor program across offices, F&B, retail, and a boutique hotel. A 17-shot pipeline was structured across CG for aerials and architectural moments, AI imagery for lifestyle sequences, and 2D motion for transitions, delivering the full 90 seconds on schedule for the Forum.
Our Unique Approach: Design Always Comes First
Most visualization briefs arrive with a model and a render list. This one arrived with a land boundary and a direction. Every meaningful spatial decision was Digital Bunch's to make: how the two plots relate, where public life concentrates, what the skywalk communicates architecturally, and what the street-level experience should feel like. These were proposals, developed in-house without completed architecture to reference.
The team approached each shot as a design argument. Each frame needed to show something specific and make the audience believe something specific about the development. The aerial shots established scale and district presence. The ground-level sequences communicated activation and lifestyle. The people featured across the animation, Saudi nationals alongside an international crowd in business and leisure contexts, were a positioning decision as much as a casting one.
Managing a 17-shot pipeline with this level of creative origination required discipline at every stage. CG, AI imagery, and 2D motion were not mixed for variety. Each was matched to the specific demands of its shots. The result was an animation with a coherent visual language across a format designed to work without audio in a busy trade show environment.
How We Transform Ideas Into Seamless Experiences
With no architecture to reference, we originated the full spatial concept. This meant making real design decisions: how the two plots connect, what the public realm activates, how the skywalk reads as an architectural gesture, and what the massing communicates about the development's character. The animation's visual logic was established here before a single shot was modeled.
Kasia Świerczewska
Head of Production
When the brief is the land and nothing else, the production process has to carry the design process at the same time. Coordinating that across a 17-shot pipeline meant every decision had to be locked early. There was no room to revisit spatial assumptions mid-production."
Let your brand shine.
Our goal was to deliver concept-stage animation that read as investment-grade communication for a professional trade show audience.
Creative Origination from First Principles
With no architecture to reference, DB originated the full spatial concept: massing, programme distribution, public realm activation, and district identity. The creative brief was written by the team executing the work, which kept every production decision tied to the same premises from the first shot to the last.
Pipeline Matched to Brief Demands
CG handled the aerials and architectural moments that required spatial precision. AI imagery covered lifestyle and people sequences where photographic naturalism served the format better than modelled assets. 2D motion carried transitions and graphic elements. Each technique was assigned where it performed best, keeping production at a pace the deadline required.
People as Positioning
The animation featured Saudi nationals alongside an international crowd across business and leisure contexts. Casting was a deliberate communication of the development's character: cosmopolitan, premium, and relevant to the direction northern Riyadh is taking under Vision 2030.
Format Engineered for the Trade Show
A 90-second horizontal format with no voiceover shaped every production decision from the start. The narrative was structured to read clearly without audio and hold attention on a loop, conditions specific to a trade show floor and central to how the brief was interpreted from day one.
The animation was presented at the Future Real Estate Forum in Riyadh and received positively by the client. For a development at concept stage, it functioned as a high-quality communication asset at one of the Saudi real estate sector's most prominent professional gatherings, ahead of any architectural commitment or design sign-off.
Looking Forward: A Foundation for the Next Phase
The spatial language, massing logic, and district identity established in this animation give Malga Lands a visual foundation to build from as the project advances. As the architecture develops, the same framework can evolve into more detailed visualization assets for the next stage of investor and stakeholder engagement.
.png?width=2644&quality=85&format=webp)
A 90-second concept animation that gave an unbuilt Riyadh masterplan a trade show-ready presence at the Future Real Estate Forum.
Read more about our work
Automotive CGI
Art Direction
3D Product Visualization
1/10
Revolutionizing luxury automotive launches with Unreal Engine's real-time visualization
We leverage Unreal Engine to revolutionize luxury automotive marketing with real-time cinematic visualizations and animations.
Automotive CGI
Art Direction
3D Product Visualization
Revolutionizing luxury automotive launches with Unreal Engine's real-time visualization
Brand Strategy
Architecture Visualizations
Architectural Animations
2/10
Dubai's Tiger Sky Tower - Enabling global sales for a skyscraper through photorealistic visualizations
We created cinematic visualizations that transformed Tiger Sky Tower from a Dubai luxury development into an iconic lifestyle brand, accelerating international sales.
Brand Strategy
Architecture Visualizations
Architectural Animations
Dubai's Tiger Sky Tower - Enabling global sales for a skyscraper through photorealistic visualizations
Brand Identity
3D Animations
UX Design
3/10
Premier Charity Open 2025 - Strategic digital design for a charity golf tournament launch
We designed Premier's Charity Open 2025 digital experience from brand identity to immersive 3D web animation, establishing immediate credibility for their inaugural charity golf tournament and converting industry interest into confirmed participation.
Brand Identity
3D Animations
UX Design
Premier Charity Open 2025 - Strategic digital design for a charity golf tournament launch
Feasibility Sprint Package
Architectural Concept Design Sprint
Architecture Visualizations
4/10
Wunya House - How we made this house land into a complete architectural vision for elite buyers
Wunya House is an architectural vision for premium Queenstown land. The design reflects the mountain profile with detailed specifications and renderings, turning land into a purchase-ready opportunity.
Feasibility Sprint Package
Architectural Concept Design Sprint
Architecture Visualizations
Wunya House - How we made this house land into a complete architectural vision for elite buyers
UX Research
UI Design
UX Design
5/10
Your Next Home - Building immersive 360° real estate platform that reduced time-to-contract by 31% and increased qualified inquiries by 49%
Our clients asked us for real estate experiences that would improve their sales. We delivered an immersive 360° platform that transforms static listings into global engagement experiences.
UX Research
UI Design
UX Design
Your Next Home - Building immersive 360° real estate platform that reduced time-to-contract by 31% and increased qualified inquiries by 49%
Creative Strategy
Script & Copywriting
3D Animation
6/10
When the Story Comes Before the Product
A fully animated 60-second launch film for a luxury automotive shade brand entering the Saudi market, built entirely in Unreal Engine before a single commercial installation existed.
Creative Strategy
Script & Copywriting
3D Animation
When the Story Comes Before the Product
Website Design & Development
3D Animation
Motion Design
7/10
Turning Code Compliance Group's Process Into a Well-Crafted Story
Most compliance consultancies get called in too late. By the time they are engaged, the costly problems have already been designed in. CCG wanted to change that. So we rebuilt how they present their value, from the ground up, using visual storytelling that speaks directly to architects, developers, and project managers in the language they already use.
Website Design & Development
3D Animation
Motion Design
Turning Code Compliance Group's Process Into a Well-Crafted Story
Brand Strategy
Brand Identity
Content Strategy
8/10
Tamam - Transforming Saudi fintech from traditional lending stigma to financial empowerment through cultural intelligence
We rebranded Tamam as a modern fintech enabling life goals for Saudi Arabia’s young, digital generation. Meet your new, trusted financial helper who can support you with some extra cash.
Brand Strategy
Brand Identity
Content Strategy
Tamam - Transforming Saudi fintech from traditional lending stigma to financial empowerment through cultural intelligence
Architecture Visualizations
Architectural Design
9/10
Chapman Taylor - Translating a multi-function masterplan into clear visual narrative for stakeholders
We delivered over 20 architectural visualizations for Chapman Taylor's World Horticultural Expo masterplan, translating a complex urban ecosystem into a clear visual narrative. Through collaborative design workshops, we helped communicate how cultural, ecological, commercial, and recreational functions integrate into one cohesive development vision.
Architecture Visualizations
Architectural Design
Chapman Taylor - Translating a multi-function masterplan into clear visual narrative for stakeholders
.png?width=746&quality=85&format=webp)
3D Product Visualization
Catalog Imagery
Environment Photography
10/10
Brown Jordan Group - How we created 3,000 product images for BJG by building 3D furniture models
We created comprehensive virtual product photography infrastructure for Brown Jordan Group's six-brand portfolio, transforming catalog production from physical logistics into scalable digital asset library supporting ongoing market needs.
3D Product Visualization
Catalog Imagery
Environment Photography
Brown Jordan Group - How we created 3,000 product images for BJG by building 3D furniture models
1/10