Glossary
The digital world is the most dynamically changing one. We stay on top of new tools so you don't have to. Since sharing is caring - here's what we feel is important to know to be able to understand and speak about digital products and campaigns.
How to switch from traditional to virtual photography?
Photography has come a long way since its inception. With the advent of digital technology, photographers now have access to a wide range of tools and techniques that were previously unavailable. One such tool is virtual photography, which is taking the industry by storm and providing a more efficient, cost-effective, and versatile alternative to traditional photography.
What is product photography?
Virtual photography is a technique that allows photographers to create computer generated images that look like they were captured in a real-life setting, but they are actually created in a virtual environment. This technology eliminates many of the challenges associated with traditional photography, such as weather and location constraints, as well as the need for models, props, and special equipment. Additionally, virtual photography provides greater control over lighting and shadows, enabling photographers to create images with a greater level of detail and realism.
Why use virtual photography?
One of the most significant advantages of virtual photography is its speed and efficiency. Traditional photography can take hours or even days to complete, but virtual photography can be done in a matter of minutes. This saves time and resources and makes it possible to produce high-quality images in a fraction of the time. Furthermore, virtual photography allows for unlimited iterations, which means that photographers can experiment with different compositions and styles until they achieve the perfect shot.
Where is virtual photography used?
Virtual photography is a game changer for the photography industry. Its advantages over traditional photography are numerous and make it a more efficient, cost-effective, and versatile option. Computer generated images in a virtual studio will support your e-commerce, social media content and will allow you yo build more interactive ways for your clients to explore your product, such as configurators. This technique of generating imagery still requires creators to follow guidelines to ensure that images are consistent and in line with brand imagery. Check out our case studies, including how we helped Brown Jordan, to see how we approach this challenge.
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