Glossary
The digital world is the most dynamically changing one. We stay on top of new tools so you don't have to. Since sharing is caring - here's what we feel is important to know to be able to understand and speak about digital products and campaigns.
How to switch from traditional to virtual photography?
Photography has come a long way since its inception. With the advent of digital technology, photographers now have access to a wide range of tools and techniques that were previously unavailable. One such tool is virtual photography, which is taking the industry by storm and providing a more efficient, cost-effective, and versatile alternative to traditional photography.
What is product photography?
Virtual photography is a technique that allows photographers to create computer generated images that look like they were captured in a real-life setting, but they are actually created in a virtual environment. This technology eliminates many of the challenges associated with traditional photography, such as weather and location constraints, as well as the need for models, props, and special equipment. Additionally, virtual photography provides greater control over lighting and shadows, enabling photographers to create images with a greater level of detail and realism.
Why use virtual photography?
One of the most significant advantages of virtual photography is its speed and efficiency. Traditional photography can take hours or even days to complete, but virtual photography can be done in a matter of minutes. This saves time and resources and makes it possible to produce high-quality images in a fraction of the time. Furthermore, virtual photography allows for unlimited iterations, which means that photographers can experiment with different compositions and styles until they achieve the perfect shot.
Where is virtual photography used?
Virtual photography is a game changer for the photography industry. Its advantages over traditional photography are numerous and make it a more efficient, cost-effective, and versatile option. Computer generated images in a virtual studio will support your e-commerce, social media content and will allow you yo build more interactive ways for your clients to explore your product, such as configurators. This technique of generating imagery still requires creators to follow guidelines to ensure that images are consistent and in line with brand imagery. Check out our case studies, including how we helped Brown Jordan, to see how we approach this challenge.
Related articles
What is a search engine results page? (SERP)
In the vast digital landscape, search engines play a crucial role in helping users fins information quickly and efficiently. When we enter a search query into a search engine like Google, Bing or Yahoo, we are presented with a Search Engine Results Page (SERP). We provide a comprehensive understanding of what a SERP is and its various components.
Read more
What is a digital marketing strategy?
In today’s digital age, businesses are presented with numerous opportunities to connect with their target audience and drive growth. However, navigating the vast digital landscape requires a strategic approach. This is where a digital marketing strategy comes into play.
Read more
What is the difference between a 2D and a 3D configurator?
In the world of product visualization, configurators are a powerful tool that help businesses showcase their products in a clear and engaging way. However, not all configurators are created equal, and choosing between a 2D and a 3D configurator can be a difficult decision. In this article, we'll take a closer look at both types of configurators and their benefits, to help you make an informed decision.
Read more