The digital world is the most dynamically changing one. We stay on top of new tools so you don't have to. Since sharing is caring - here's what we feel is important to know to be able to understand and speak about digital products and campaigns.

What is the difference between brand ambassador, champion and influencer?

In the world of marketing, the terms: brand ambassador, brand champion, and influencer are often used interchangeably. However, each of these terms has a unique meaning and purpose. In this article, we will explore the differences between these three roles and provide some examples of successful brand ambassadors, champions and influencers.

What is the difference between brand ambassador, champion and influencer?

Brand Ambassadors: Building Trust and Loyalty

A brand ambassador is an individual who is hired by a company to represent its brand and promote its products or services. Brand ambassadors are usually selected based on their alignment with the brand’s values and their ability to connect with the target audience.

One of the most successful brand ambassadors of recent years is Ryan Reynolds, who was named the face of Aviation Gin in 2018. Reynolds not only appears in advertising campaigns for the brand but also uses his social media platforms to promote the product in a fun and engaging way.

Brand Champions: Advocating for a Cause

A brand champion is similar to a brand ambassador in that they represent a company and its products or services. However, a brand champion goes a step further by advocating for a cause or issue that the brand supports.

A great example of a brand champion is Patagonia’s founder, Yvon Chouinard. Chouinard has been a vocal advocate for environmental causes for decades and has made sustainability a core value of the Patagonia brand. As a result, Patagonia has built a loyal following of customers who share the brand’s values and support its mission.

Influencers: Connecting with the Masses

An influencer is an individual who has a significant following on social media and can influence the purchasing decisions of their followers. Influencers may not have a formal relationship with a brand but can be hired to promote products or services to their audience.

One of the most successful influencers of recent years is Kylie Jenner, who has built a massive following on Instagram and uses her platform to promote her own cosmetic brand, Kylie Cosmetics, as well as other products and services.

The Digital Bunch

Marketing with a Purpose: Using Brand Ambassadors, Champions, and Influencers for Social Good

In addition to promoting products or services, brand ambassadors, champions, and influencers can also be used to support social and environmental causes. By aligning with individuals who share your brand’s values and promoting a purpose-driven message, you can create a positive impact while also building your brand’s reputation.

One example of a purpose-driven campaign is Nike partnership with Colin Kaepetnick, a former NFL player who has been vocal about social justice issues. By featuring Kaepernick in a campaign, Nike took a stance on a divisive issue and aligned itself with a purpose-driven message. While the campaign received some backlash, it also generated significant buzz and increased sales for the brand.

Which One is Right for Your Brand?

Whether you choose to work with a brand ambassador, champion or influencer depends on your brand’s goals and values. A brand ambassador can help build trust and loyalty with your target audience, while a brand champion can help advocate for a cause that your brand supports. An influencer can help connect your brand with a broader audience and increase your reach.

Ultimately, the most successful brand partnerships are those that align with the brand’s values and resonate with its target audience. By understanding the differences between brand ambassadors, champions, and influencers, you can make an informed decision about which type of partnership is a right for your brand.

Related articles

What is the difference between a 2D and a 3D configurator?

What is the difference between a 2D and a 3D configurator?

In the world of product visualization, configurators are a powerful tool that help businesses showcase their products in a clear and engaging way. However, not all configurators are created equal, and choosing between a 2D and a 3D configurator can be a difficult decision. In this article, we'll take a closer look at both types of configurators and their benefits, to help you make an informed decision.

Read more
What is a Product Design Sprint?

What is a Product Design Sprint?

Product design sprints are an innovative approach to planning and developing software products. They bring together designers, developers, and stakeholders to collaborate on the initial stages of a project, with the goal of defining and validating the product concept. In this article, we'll explore what a product design sprint is and why it is such an important tool for software development.

Read more
What is a competitive landscape?

What is a competitive landscape?

A competitive landscape refers to the analysis of the business environment in which a company operates. It provides an overview of the various companies and their products or services in the same industry, as well as an assessment of the strengths and weaknesses of each player. The goal of a competitive landscape analysis is to understand the market environment and to identify opportunities for growth and improvement.

Read more